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Normandy Beach Bait N' Tackle Shop
Fishing Authority
2701 Route 35
Normandy Beach, NJ 08753
(732) 793-1144
Call for a Fishing Report
Ask for
Rods, Reels & Rigs
Email : [email protected]
Gladly Accepted

"Conveniently Located on Route 35"
Photo taken on 7/5/01
For over forty years, Ernie Wuesthoff has provided NJ anglers with the supplies they need for successful fishing on NJ shore. The Normandy Beach Bait N' Tackle shop also features a complete selection of jewelry, sea shells, shark's teeth and nautical decor. A great stop for the entire family.

" the Bait N' Tackle Shop since 1962! "
Hours of Operation
Season Days Open Closed
Mar 1 - May 31 Everyday 7:30 a.m. until 5:30 p.m.
Jun 1 - Aug 31 Everyday 6:30 a.m. until 9:00 p.m.
Sep 1 - Nov 30 Everyday 6:00 a.m. until 7:00 p.m.
Dec 1 - Feb 28 Everyday 7:00 a.m. until 5:00 p.m.
Closed Holidays Thanx, Easter, Xmas, New Years Day - - -
Local Info on Beaches, Party & Charter Boats & Shore Fishing Locations

Ernie & his
5 lb 4 oz Winter Flounder

an un-official State Record for the time!

"circa 1950's"

New Jersey's own, Ernie Wuesthoff
Ernie has been fishing New Jersey his entire life. Sharing a local report & giving sound advice to fisherman, has always been his trademark. His wealth of knowledge, experience and commitment to fishing makes the Bait n' Tackle Shop, your smart choice in Ocean County.

Check out our Selection of Bait, Tackle & Accessories

Live & Frozen Bait
Friendly Fishing advice for the Vacationer
Sandworms - Bloodworms - Live Whole Clams - Squid(Trolling, Large, Pre-cut & Boxed) - Single Bunker and Bunker Chum(Quarts) - Peanut Bunker(when available) Clam Chum Logs - Sand Eels - Spearing(for Snapper Blues & Fluke) - Salted Clams - Mullet(in Season) - Mackerel

Species Blood &
Spearing Live Clams Bunker Squid Mackerel Mullet
Winter Flounder
Blue Claw Crabs
Fishing Tackle
Change your line every season.
Line removal & spooling done on premises.

Best hooks in the business

Hooks(many sizes & styles - Mustad, Gamakatsu, Eagle Claw) - Snatch Hooks - Sinkers(many sizes - Bank, Storm(Sputnik), Cushion, Pan, Pyramid, Rubber Core Sinkers, Pinch-Ons, Egg Sinkers, Trolling Sinkers) Line(Ande, Trilene, Power-Pro, Stren), Wire, Fire Line) - Line removal & spooling done on premises

Line for today's angler

Packaged Rigs for ALL species - Shark Rigs - Sabiki Rigs - Metal Jigs(Diamond - Hopkins - Ava - Kastmaster - Jensen Luhr - Crippled Herring - Gators - Deadly Dick's - Slim Jims) - Artificial Worms & fish(FIN-S - Bass Assasin - Sluggo - Red Gills - Eel Teasers - Shads(many sizes & colors))

Snapper Spinners, Poppers & Jigs - Floating & Diving Plugs
(Tsunami - Lex - Bomber - Mikati - Redfin - Stillwater - Atom - Cotten Cordell - Gibbs - Kobe - Gags)
Spinners & Spoons - John Sekora Umbrella Rigs - Bunker Spoons - Whopper Stopper - Flourocarbon Leader Material - Snap & Barrel Swivels - Bucktails - Tackle boxes, bags & storage Solutions

Top names in artificial baits

Rods & Reels Reel repair services available
Our reels are the best in the world

Penn Conventional Reels - Penn Spinning Reels - Daiwa Rods & Reels - Child Sized Rods & Reels - Rod & Reel Repair Service(Bring in your broken reels) - Surf Poles & Reels - Ande Rods - Shakespeare Ugly Stik - Lamiglas)

Custom Rods and these Great Names

Fishing Accessories
One of the most important aspects of fishing is being prepared!

Clam Rakes - Bait Thread - Knives - Hook & Knife Sharpeners - Blowfish Grabber - Reel Lube - Scales - Scalers - Cutting boards - Buckets - Tape Measures - Stringers - Sandspikes - Landing Nets - Gaffs - Seine Nets - Casting Nets - Killie & Eel traps - Maryland Crab Traps - Half Day Jersey Traps - Tongs - Bait & Crab Pens - Box Crab Traps & Drop Lines - Crab Scoop Nets - Flashlights & Necklights - Foul Weather & Rain Gear - Waders, Belts & Suspenders - Wader Repair Kits - Fishing tools - Clam Knives

Stop into our store on your way to these nearby locations

Location Description & Directions from the store
Brick Beach Surf & Bay
Entrance to the Shark River
An excellent spot to setup for Stripers, Blues, & Fluke, the beaches here have turned out to be one of the most rewarding fishing locations in the area. Public Access area #1 offers Beach Buggy access. Great place for the family too, area #3 on the bay side offers many other features. Concerts, a playground, picnic tables, gazebo along with excellent crabbing & fishing,

We stay open until 9 pm on weeknights & 11 pm on weekends!
Island Beach State Park
World Class Surf Fishing
Fish with the best and get your prize catch. Permits for 4 wheel drive vehicles available. Drive right on the beach and fish all day or all night. The park is reknown throughout NJ for being one of the best spots for Striped Bass, Blues & Albacore.

Exit the store and make the next U-turn on 35 to head on 35 south. Continue 7 miles to Seaside Park which puts you on Central Avenue. Stay on Central to the end. Park Entrance, stop at gate. Beach Buggy Access with permit. Go to Gillikan's Road, Area 15, Area 23, Short Road & Two Bit Road

Stop by the park office 3 miles into the park for all the literature and maps of the park.
Herring Ave & Casino Pier
Right next to the Boardwalk
Surf fisherman prize Herring Ave for the surf & the Casino Pier is just perfect for the whole family. Stop in Murphy's Hook House for the latest reports from this great spot. Striped Bass, Croakers, Kingfish, Blues & Fluke.

Exit the store and make a right on route 37 east over the bridge to Seaside Heights. Head down to the beach and go left. Take to the very end. Parking (pay in the summer) available at the end of Herring Ave at the beach.

We carry surf poles, sandspikes and live & salted clams!
14th Ave Pier & 5th Ave Pier
Family Fishing with the kids
Family Fishing with the kids
The calm waters of Barnegat Bay make fishing at the 14th Avenue Pier safe & productive. Catch Fluke, Weaks, Snapper Blues, Winter Flounder or Crabs.

Exit the store and make the next U-turn on 35 to head on 35 south. Continue 7 miles to Seaside Park which puts you on Central Avenue. Stay on Central to 14th Avenue and make a right. Take 14th down to the end. Plenty of parking. 5th Ave Pier located at the end of 5th Avenue at Barnegat Bay.

Calm Protected Waters
Make it official!! Weigh in your fish at our store.
Point Pleasant Beach "the Wall"
The beach has great surf fishing for Fluke, Blues & Stripers. Early morning, Twilight & Late night is best for Stripers. Use whole clams tied on a 2 foot leader & a pyramid sinker during the incoming tide. During the day the beach is populated with swimmers.

Exit the store and continue 4 miles on Route 35 North to Point Pleasant Beach. Make a right onto Ocean for 2 miles to the Wall. Safe & Convenient Parking.

Make it official!! Weigh in your fish at our store.

Fishing Boats near Normandy Beach
Stop in the store for information on these and other fishing opportunities in & aroundSeaside Park & Barnegat Bay
in Nearby Point Pleasant Beach

in Nearby Point Pleasant Beach

in Nearby Point Pleasant Beach

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