Go to the Toms River Home Page Stop by and see us... We are the Good Guys
Better Bait & Tackle
Tackle Store & Ice House
777 Fischer Blvd.
Toms River, N.J. 08753
(732) 270-1030
ask for

Email : [email protected]
Gladly Accepted
"Open for the Beginner & Expert"
Photo taken on Date
What makes us Better?
You will find everything you could hope to find for a day of fishing, boating or crabbing at Better Bait & Ice. For over forty years anglers have depended upon Bob & his family to provide Live & Frozen baits, quality fishing tackle and gear, and the best bags of ice you can find anywhere. The Ice House runs 24 hours a day, for cubes and blocks.
Marine Weather Forecast - Click Here
Latest Fishing Reports - Click Here
" Toms River's Bait shop since 1960 "
Hours of Operation
Season Days Open Closed
Spring Mon - Sun 7:00 a.m. until 5:00 p.m. (Sun 3:00 p.m.)
Summer Mon - Sun 6:00 a.m. until 7:00 p.m. (Sun 3:00 p.m.)
Fall Sat - Sun 6:00 a.m. until 6:00 p.m. (Sun 2:00 p.m.)
Winter Closed - - -
Ice Cubes - 40lb, 20lb & 8lb - also Block Ice
Dry Ice must be ordered in Advance

Best Crab Traps Available
Quality Crab Traps that last. Our traps open everytime and can be used over and over again.

Take the Kids Fishing
While you are crabbing, the kids can catch snapper blues in the same spots. We have bamboo poles, bobbers and rigs to help you teach the kids about fishing.

Wall to Wall Merchandise for Fishing

The Toms River area has some excellent fishing & crabbing opportunities. We will show you what you need, what is working the best and where to go to have a successful day.
Huge Selection of Rods, Reels & Rigs

Our inventory in unsurpassed in the area. We always carry a large selection of the best named brands. Our lures and rigs are always stocked with many of the "hard to find" colors, sizes and styles.
Check out our Selection of Bait, Tackle & Accessories

Live Bait
Killies - Eels - Sand Worms
Frozen Bait
Clams(Salted & Frozen) - Spearing - Sand eels - Bunker - Finger Mullet - Mackerel - Squid(box, tube, large, pre-cut, pro-cut) - Butterfish - Shrimp(Head & Grass)
Chum & Flats
Clam Logs - Bunker Chum - Bunker Logs(4 gal) - Mackerel Chum(Call Ahead) - Flats of Bunker, Butterfish & Mackerel(Must Order) Sandworm Flats(Special Order) - Quart Bunker Oil - Shedder Oil
Shiners - Minnows - Troutworms - Nightcrawlers - Mealworms

Species Sand Worms Live Killies Fresh Bunker Chunks Live Eels Spearing Squid Clams
Blues & Snappers

Salmon Eggs - Garden Worms - Night Crawlers - Baby Night Crawlers - Shiners - Minnows - Live Bait Buckets

Species Salmon Eggs Night Crawlers Live Shiners Live Minnows
Fishing Tackle

Line for today's angler

Hooks(many sizes & styles - Mustad, Gamakatsu, Owner) - Sinkers(many sizes - Bank, Pan & Pyramid) - Line(Mono (Ande, Trilene, Fireline, Stren, Power Pro), Trolling Wire)

Line for today's angler

Packaged Rigs for ALL species - Metal Jigs - Huge Selection of Artificial Worms & fish - Tons of Floating & Diving Plugs(Bomber, Gibbs, Crippled Herring, AVA - Spinners & Spoons - Umbrella Rigs - Trolling Spoons & Bunker Spoons - Snap & Barrel Swivels - Bucktails - Tackle boxes & storage Solutions

Rods & Reels

Our reels are the best in the world

"Tica" (4 Ball Bearing) - Shimano - Penn - Daiwa - Silstar - Mitchell - Shakespeare - Ugly Stick - Fishbone - Surf Rods - Special Combos - Child Size Combos - Bamboo Poles
Preview the Latest from Tica in the Store

Fishing Accessories & Essentials

Gear for Ponds, Streams, Rivers & Lakes - Clamming Gear - Boots - Gloves - Crab Traps(8 different Box Traps) - Killie Traps - Flashlights - Dexter Russell(Fillet Knife Systems) - Rapala Knives - Clam Out products - Sharpeners

Stop into our store on your way to these nearby locations
Location Description & Directions from the store
Island Beach State Park
World Class Surf Fishing
Fish with the best and get your prize catch. Permits for 4 wheel drive vehicles available. Drive right on the beach and fish all day or all night. The park is reknown throughout NJ for being one of the best spots for Striped Bass, Blues & Albacore.

Stop by the park office 3 miles into the park for all the literature and maps of the park.
Herring Ave & Casino Pier
Right next to the Boardwalk
Surf fisherman prize Herring Ave for the surf & the Casino Pier is just perfect for the whole family. Stop in Better Bait & Tackle for the latest reports from this great spot. Striped Bass, Croakers, Kingfish, Blues & Fluke.

We carry surf poles, sandspikes and fresh & salted clams!
Huddy Park - Tom's River
Huddy Park
An excellent spot for summertime fishing for weakfish, snapper blues & blue claw crabbing. Plenty of benches near the bulkhead, perfect for the kids.

Huddy Park parking lot & the Parking Lot across the street
14th Ave Pier & 5th Ave Pier
Family Fishing with the kids
Family Fishing with the kids
The calm waters of Barnegat Bay make fishing at the 14th Avenue Pier safe & productive. Catch Fluke, Weaks, Snapper Blues, Winter Flounder or Crabs.

Calm Protected Waters
Make it official!! Weigh in your fish at our store.
Island Heights Public Access
Island Heights
An excellent spot for fishing for winter Winter Flounder, fluke, stripers, blowfish, snapper blues & blue claw crabbing.

Some areas do not have fishing spots. Read the signs along the bulkhead & on the piers.
Berkely Island County Park
Safe, Fun & Comfortable Family Fishing & Crabbing
The park has a concrete seawall and a fishing pier that many anglers in the area frequent for excellent fishing from the shores of the Barnegat Bay. Snapper Blues & Crabs in the summer, Fluke during the season, blowfish, kingfish, weaks & stripers all run off the pier during the year.

We carry crab traps, droplines, scoop nets and crab bait! Also check out our rods & reels for the kids.

Fishing Boats near Tom's River
Stop in the store for information on these and other fishing opportunities in & aroundSeaside Park & Barnegat Bay
in Nearby Point Pleasant Beach

in Nearby Point Pleasant Beach

in Nearby Point Pleasant Beach

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