Go to the Seaside Park Page Motor Boat Rentals on the Shark River
Captain Bill's Bait & Tackle
Bait, Tackle
& Motor Boat Rentals

302 South Concourse
corner of
Route 35 South
Neptune, NJ 07753
(732) 681-6677
ask for Bill

Garden State Parkway exit 100b for 33 East & Asbury Park for 3 miles. Make right on Route 35 South and continue for 2 miles, turn right at detour at the Headliner Night Club and follow signs around for Captain Bill's
"North of the Bridge off Route 35, in Neptune"
Photo taken on 9/21/01

Located on the north side of the route 35 bridge at the Shark River Inlet, Captain Bill's offer's a great selection of live & frozen bait, as well as quality "top-shelf" fishing gear and tackle. With a lifetime of local fishing expertise, let Captain Bill Brower and his expert staff, outfit you for all your fishing needs. Motor boat rentals, live lobsters and easy access to the calm waters of the Shark River, make Captain Bill's Bait & Tackle a great place to start your day's fishing.
" Open at first light, everyday, all Summer long"

Hours of Operation
Day Season Open Closed
Spring Mar 1 to D.S.T. 6:00 a.m. until 6:00 p.m.
(4:00 p.m. Sunday)
Summer D.S.T. to Sept 30 5:00 a.m. until 8:00 p.m.
(6:00 p.m. Sunday)
Fall Oct 1 - Dec 31st Dawn until Dusk
Winter Jan & Feb
Weekends Only
7:00 a.m. until 2:00p.m.
Closed Xmas & New Years days - - -
Belmar Charter & Party Boat Information inside the store.
100 pound Weigh-In scale
Striper Fishing? Clams, Worms & Eels.

We are the area's foremost Live Bait Specialists.
Live Lobsters & Live Bait Tanks on the premises
Live Wells, Chemicals & Supplies

We Buy Used Tackle, bring in your old gear!
Rods, Reels & Lures - Antiques, Collectors or Recently Used
Shark River
Motor Boat Rentals
16 feet w 8hp motor

Seasonal Prices
  • $35.00 per day - Spring & Fall
  • $40.00 weekdays - Summer
  • $50.00 weekends - Summer
  • $30.00 Half Day after 12:30 pm

Enjoy a day on the Calm & Protected waters of the river.
Boat Rentals available Everyday
from first light to 5pm
16 foot boat with 8 hp motor
Easy Contract, Drivers License & $20 deposit
Fishing Pole & Tackle Rentals
Reservations Accepted by Phone
Advised for Weekend Rentals
Half Day available after 12:30 pm
Full Tank of Gas
2 anchors & 2 oars
Comfortable Floating Seat Cushions

"Local NJ Fishing Expertise"
Captain Bill Brower
Capt Bill has been fishing in NJ for most of his life. Once a professional charter boat Captain, out of Brielle Yacht Club, he is an experienced inshore and offshore fisherman. Specializing in Canyon & Tuna fishing from his 36' Runaway, Captain Bill keeps a clean and fully stocked tackle shop for all your needs.

Huge Selection of Shads & Shad Heads. Browse throught the hundreds of combinations, and find one that's perfect for the rod you use and the spots you fish.

"Fully Stocked Tackle Shop"

Experience makes Captain Bill's on of the best tackle shops around. Many striper fisherman have come to depend upon Captain Bill's to carry everything they need for NJ boat & surf fishing. With one of the largest selections of lures, shads & jigs, as well as being one of the areas foremost authorities on offshore trolling, wire trolling & umbrella rigs.

Check out our Selection of Bait, Tackle & Accessories
Live Bait
We are the area's leading authority on keeping and maintaining live bait!
Sandworms - Bloodworms - Clams - Eels - Fiddlers Crabs(when available) - Green Crabs - Fresh Bunker - Killies - Night Crawlers - Baby Crawlers - Grass Shrimp(when available) - Sheddar Crabs(when available) - Freshwater Baits(Shiners - Fat Heads - Trout Worms - Mealworms - Red Wigglers)

Species Blood & Sand Worms Live Killies Fresh Bunker Live Eels Green Crabs Live Clams
Frozen Bait Ask Bill about how to effectively rig your frozen bait Bally-hoo(unrigged, when available) - Bunker(Vac-Pacs for fishing & Loose for crabbing) - Peanut Bunker - Boxed Squid - Trolling Squid - Pre-cut Squid Strips(colored and scented with sheddar oil) - Silversides - Finger Mullet - Sand Eels - Local & Canadian Spearing(11 oz or 5 lb packs) - Single Mackerel - Butterfish Packs - Frozen Killies - Shucked Frozen Clams(10 pack)

Species Spearing & Sand-eels Frozen Bunker Frozen Mackerel Finger Mullet Trolling Squid Cut Squid Frozen Clams
Chum & Flats
Get results while chumming, ask about the different methods and how to bait & rig your lines.
Bunker Chum(3 & 5 gallon) - Mackerel Chum(4 gallon) - Clam Logs - Flats of Bait(Bunker, Mackerel, Butterfish, Sardines(order), Worms(order)) - Chum Pots & Chum Bags - Knives for Chunking

Species 5 gal Bunker Chum 4 gal Mackerel Chum Clam Logs Bunker Flat Mackerel Flat Butterfish Flat
Fishing Tackle
Stop in, take a look around, we have an excellent selection of terminal tackle & lures

Best hooks in the business

Hooks(many sizes & styles - Mustad, Gamakatsu, Owner, Eagle Claw) - Sinkers(many sizes - Hatteras, Eggs, Bank, Pan, Storm, Hatteras & Pyramid up to 20 oz.) - Line(Ande, Trilene, Fire line, Stren, Power Pro, Wire) Flourocarbon Leader Material(Seaguar) - Line removal & spooling done on premises

Packaged Rigs for ALL species - Metal Jigs(with tubs & brand names, Silver Hammer, Everglades Spoons, Hopkins, Deadly Dick's) - Tons of Floating & Diving Plugs(Bomber, Manns 25's & 30's, Mirro-lure, Mega Bait, Stillwater, Rebel, Javelin, Boone Pencil Poppers, Creek Chub, Cotten Cordell, Atom, Kobe, Lex & Gibbs) - Spinners & Spoons - Reliable Bunker Spoons

Largest Selection of Umbrella Rigs
(Fin Strike or Made to order, tubes and shad 4' to 9")
Large & Small Shad Heads with Packaged & Loose Shads, Twistertails, Grubs & Eels of all colors & sizes
(4" to 9", FIN-S, Saltwater Assasin & Fish Trap Brand)
Snap & Barrel Swivels - Bucktails of all kinds - Andrus Parachutes - Bass Teasers - Saltwater Flys & Materials - Rig Materials - Sabiki Piscators - Tackle boxes & storage Solutions - Offshore Tuna Feathers, Green Machines, Cedar Plugs, Crimpers & Sleeves.

Rods & Reels Your place for Top Shelf Brand Names

Penn Conventional Inshore & Offshore Reels - Penn International Reels
Offshore, Bay & Surf Combos - Child Sized Rods & Reels - Bamboo Poles - Abu Garcia Baitcasting Reels
Daiwa Rods & Reels - G.Loomis Rods - Lamiglas Rods - 10' Surf Poles & Reels - Specialty Combos Tica & Okuma in Stock
Shimano Rods & Reels - Shakespeare Ugly Stik - Seeker Rods - Compre Rods - Yad Rods
Wire Line Trolling Rods
Local Expert on Trolling Wire

Rod & Reel Repairs

Shimano Rods & Reels

Fishing Accessories
We specialize in inshore fishing & crabbing accessories
Dexter Russel Knives(many types & styles) - Scales - Scalers - Cutting boards - Buckets - Tape Measures - Stringers - Game Bags - Sandspikes - Landing Nets - Gaffs - Seine Nets - Killie & Eel traps - Maryland Crab Traps - Herring Pens - Clam Thread - Box Crab Traps & Drop Lines - Necklights - Jig Head Molds - Neoprene Waders & Gloves - Rain Gear & Foul Weather Gear - Downrigger & Outrigger Clips & Line

Other Essentials
Let us help you get prepared for your day fishing & crabbing.
8 lb Bags of Ice & 5 bag sleeves - Submarine Sandwiches(Summer) - Sodas - Bottled Water - Sunscreen - Cigarettes & Lighters - Disposable Cameras - Film - Hats - Batteries - Newspapers - Magazines - Fishing Licenses - Sunscreen

Stop into our store on your way to these nearby locations
Location Description & Directions from the store
Shark River & Shark River Inlet
Famous Inlet at the Shark River
The area's most popular fishing spot. The jetties at the inlet have always been productive for all the inshore gamefish. Conveniently located on Ocean Avenue. Fish the river for flounder, porgies, kingfish & weakfish. Hit the jetty for stripers, blues & fluke.

Exit the store and continue south on route 35 to Belmar. After crossing bridge go right on 8th avenue for the river or left on 8th ave for the beaches.

Great selection of live & frozen bait for a great day on Shark River.
Monmouth County Beaches North & South of the store
8th avenue jetty in Belmar
The beaches in Monmouth County are a convenient for moving from place to place to find the fish on the bite. Start up at Sandy Hook. check out Sea Bright & Monmouth Beach. Work your way to other spots in Spring Lake, Long Branch, Elberon & Deal. Asbury Park, Bradley Beach & Avon-By-the-Sea are all very close to the store. Don't forget about the Eighth & Eleventh Avenue jetties in Belmar, just south of the Shark River Inlet.

Stop by the store for detailed directions including parking for these great locations.

Make it official!! Weigh in your fish at our store.
Belmar Marina Boat Ramp
Easy Access to Shark River & the Atlantic
The boat ramp at the Belmar Marina offers access to the Shark River and Atlantic Ocean through the Shark River Inlet, close to fishing grounds called "The Farms" & "Shrewsbury Rocks" for Fluke, Bluefish, Blackfish, Black Seabass & Striped Bass.

Exit the store and continue south on route to Belmar. After crossing bridge go right at the Belmar Marina.

Don't forget to pick up any missing essentials at our store.
Bulkhead fishing at Belmar Marina
Comfortable & Close to the Store
An excellent winter spot for flounder fishing in the Shark River. Spring Summer & Fall offers fluke, snapper blues, stripers & blue claw crabbing.

Exit the store and continue south on route to Belmar. After crossing bridge go right at the Belmar Marina.

Just be cautious of the car & boat traffic in the area.

Fishing Boats near Neptune

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