Go to the Brick Page Fishing the Lagoons in Mantoloking
Local Expertise 732-451-1077
call for the best baits available
Local Striper expert Captain Bruce
Jersey Coast Bait & Tackle
Bait & Tackle
Experienced Charter Captain

561 Mantoloking Rd.
Brick, NJ 08723
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Call, Fax or Email us
Store (732) 451-1077
Fax (732) 451-1078
Email [email protected]
Charters Wavedancer Charters

Gladly Accepted - Local Checks too

"The very best you can buy... IN STOCK!"

Located just south of Bay Head in Montoloking, this area is one of NJ's best kept secrets, with access to the Barnegat Bay, the Point Pleasant Canal, Manasquan River & Inlet, consider Jersey Coast Bait & Tackle as a central point for exploring new fishing opportunities in central NJ.

" Open 5:00 am during the Season "
Hours of Operation
Day Season Open Closed
Sun, Mon, Wed-Sat Spring 6:30 a.m. until 5:00 p.m.(3:00 p.m. Sunday) (Closed Tue)
7 Days Summer 5:00 a.m. until 8:00 p.m. (5:00 p.m. Sunday)
7 Days Fall 5:00 a.m. until 6:00 p.m.
(Friday 7:30 p.m.)
(Sunday 5:00 pm)
Call Winter Call until Call
Best prices for your trophy..
$8.00 per inch

State Certified Scale available for Weigh-Ins
Home of the State Record Gray Tilefish
Click here for our Photo Gallery

Enter in our Fishing Contests for all the local species. Quality Rod & Reel prizes for each species.
"Captain Bruce is on the Job"
Photo taken on 3/15/02

With 15 years of experience as a local charter boat captain, and a long time member the Fleet Captains and the Jersey Coast Shark Anglers, Captain Bruce offers friendly advice and reasonable prices on the best tackle, rods, reels and bait available.

"Go Fishing with Captain Bruce"
Photo taken on 3/15/02

For a great day on the water with Captain Bruce & the Wave Dancer, you will learn the methods proven most effective. Captain Bruce takes the time to demonstrate his tactics to help you on every trip you take thereafter.

Also available for Charter... the 19' Cape Craft named "Tanerz Lurz", perfect for a day of bay fishing for Stripers, Fluke & Weaks.
Fishbox.TV Internet Specials
Mako Magnet
Designed in conjunction with leading U.S. marine biologists, this unique electronic device uses pressure waves to emulate struggling bait fish. Each device has been designed to take into account the feeding habits, weight, species, and degree of struggle associated with the target species. As sound waves travel in all directions you are not limited by the direction of wind, tide and currents as with chumming. Attach to your battery, float the device and start catching.
Mega Baits as low as
We stock the complete line of Mega Bait saltwater and freshwater Plugs, Live Jigs, O.J. Jigs, Darters, Poppers, Swimmers.
Selected Penn Rods
40% off

Saltwater anglers have known for decades to put their trust in Penn�. Penn Reels are unparalleled in durability and performance. To complement your Penn Reel, match it up with a Penn Rod to achieve the ultimate combination for any fishing situation. When you purchase a Penn rod, rest assured that the most respected name in the industry stands behind you.
5 pc Umbrella Rigged Shads
These popular umbrella rigs catch fish. If you have not yet tried them out, stop in and talk to Bruce about them. He will demonstrate the proper use and care, and show you how easily the shads are rigged on the hook.
Check out our Selection of Bait, Tackle & Accessories
Live Bait
Ask for some great tips on fishing Live Grass Shrimp & Sheddar Crabs!
Sandworms - Bloodworms - Gardenworms - Millworms - Clams - Fiddler Crabs - Green Crabs - Flat Heads - Eels - Killies - Shinners - Night Crawlers - Live Herring - Live Bait Buckets

Species Blood Worms Sand Worms Live Killies Fiddler Crabs Live Eels/Herring Green Crabs Live Clams Night Crawlers Shiners
Freshwater Fish
Frozen Bait Kosher salt will keep your frozen bait preserved even when it thaws out. Bunker(single) - Mackerel(single) - Local Spearing - Sandeels - Eels - Mullet - Local Squid(Small, Large, Precut, Oils) - Clams(Sticks, Vac Packed) - Bally-Hoo(Rigged, Unrigged) - Bunker(Peanut, Singles) - Calamari -

Species Frozen Spearing Frozen Sandeels Frozen Bunker Frozen Mackerel Frozen Mullet Squid Frozen Clams
Chum & Flats
Get results while chumming, ask about the different methods and how to bait & rig your lines, and how to use the Scented Oils.
Frozen Bunker Chum & Mackerel Chum(2 - 5 gallon)
- Clam Logs - Flats of Bait(Bunker, Mackerel, Butterfish & Squid)
RIGGED BALLY-HOO for offshore trolling
LIVE HERRING for Striped Bass - Call Now - 732-451-1077

Flats of Worms(Sand & Blood) - Chum Pots & Chum Bags - Knives for Chunking
Bunker Oil & Milk

Species Bunker Chum Mackerel Chum Bunker Flat Mackerel Flat Butterfish Flat Worm Flat Squid Flat
Fishing Tackle
Hook more fish. Sharpen the hooks before you fish.
Best hooks in the business

Hooks(many sizes & styles - Mustad, Gamakatsu, Eagle Claw) - Sinkers(many sizes - Cushion , Hatterras, Egg, Bank, Pan, Pyramid(, Line Sinkers, Trolling & Split Shots) - Line(Mono (Ande & Ande Tournement, Quattro High Seas, Yozuri Hybrid Flouro Line, Stren, Power Pro(10 lb to 80 lb), Wire(30lb - 80lb)) - Lead Core Line(27lb, 36lb & 45lb) - Line removal & spooling done on premises

Packaged Rigs for ALL species - Metal Jigs - Artificial Worms & fish(FIN-S, Grubb Tail, Shad Shaker) - Tons of Floating & Diving Plugs(Bomber, Mega-bait, Atom, Rapala, Mirrolure, Creek Chub) - Spinners(Mepps & Roostertails) & Spoons - Umbrella Rigs - Spoons(Hopkins, Kroc, Gator, Diamond Jig, Clarkspoons, Crippled Herring, Ava, Accetta) & Bunker Spoons(Montauk Striper) - Planers - Shad & Herring Darts - Offshore Lures & Tuna Feathers(Custom Made) - Daisy Chains & Teasers(Custom Made) - Trolling Birds - Cedar Plugs - Umbrella Rigs(Blanks, Tubes & Shad) - Seaguar Flourocarbon Leader Material - Snap & Barrel Swivels - Bucktails - Tackle boxes, Tackle Racks & storage Solutions - Rig Materials(Paint, Swivels, Hooks, Beads, Leaders, Crimpers & Sleeves, Surgical Tubing & more)

Rods & Reels Many Premium Brand reels in Stock, everyday!
Shimano Rods & Reels

Shimano, Penn, Tica, Avet, Okuma Conventional Inshore & Offshore Reels
Penn International & Shimano(2 day turnaround for top shelf Shimano Reels - Tiagra - Calcutta)
Offshore, Bay & Surf Combos
All Types of Rods(Shimano, Penn, Shakespeare Ugly Stik, Lamiglas, Berkely) - Wire Line Trolling Rods
Outrigger & Downrigger clips, line & weights

Expert Rod & Reel Repairs

Fishing Accessories
A Store full of Everything you Need
Knives(Dexter Russell Fillet Knives) - Cedar Boxes(Stainless or Vinyl mesh) - Scales - Scalers - Cutting boards - Buckets - Tape Measures - Stringers - Game Bags - Sandspikes - Landing Nets - Gaffs - Seine Nets - Killie & Eel traps - - Headlamps - Nautical & Fishing Charts - Fishing & Needlenose Pliers - Do-it Molds for homemade sinkers

Other Essentials
Weigh-in your catch
Bags of Ice 8lb & 40lb Bags - Blocks of Ice - Fashlights - Lanterns - Neck lights - Head Lamps - Coffee - Film & Disposable Cameras - Binoculars - Sun Screen - Sun Glasses - Gift Baskets - Magazines - Free Publication

(In Store($8 inch))

Coolers - Weather/Wardrobe Gear - Fishing Tee Shirts - Hats & Beach Accessories - Waders, Boots - Rain Gear - Duffel Bags
(Surf Bass) - Gloves(Neoprene, Glacier, Fleece) -
Foul Weather Gear(Helly Hanson Jackets & Bibs, Light/Medium/Heavy grades) - Surf Chart - Boating Equipment(Cords, Tools)

Stop into our store on your way to these nearby locations
Location Description
Brick Beach Surf & Bay
Entrance to the Shark River
An excellent spot to setup for Stripers, Blues, & Fluke, the beaches here have turned out to be one of the most rewarding fishing locations in the area. Public Access area #1 offers Beach Buggy access. Great place for the family too, area #3 on the bay side offers many other features. Concerts, a playground, picnic tables, gazebo along with excellent crabbing & fishing,

Just minutes from the Store
Manasquan Inlet
The beach & jetty in Manasquan has great surf fishing for Fluke, Blues & Stripers. Early morning, Twilight & Late night is best for Stripers. Use whole clams tied on a 2 foot leader & a pyramid sinker during the incoming tide. During the day the beach is populated with swimmers.

Make it official!! Weigh in your fish at our store.
Point Pleasant Beach "the Wall"
The beach has great surf fishing for Fluke, Blues & Stripers. Early morning, Twilight & Late night is best for Stripers. Use whole clams tied on a 2 foot leader & a pyramid sinker during the incoming tide. During the day the beach is populated with swimmers.

Exit the store and continue 4 miles on Route 35 North to Point Pleasant Beach. Make a right onto Ocean for 2 miles to the Wall. Safe & Convenient Parking.

Make it official!! Weigh in your fish at our store.
Island Beach State Park
World Class Surf Fishing
Fish with the best and get your prize catch. Permits for 4 wheel drive vehicles available. Drive right on the beach and fish all day or all night. The park is reknown throughout NJ for being one of the best spots for Striped Bass, Blues & Albacore.

Stop by the park office 3 miles into the park for all the literature and maps of the park.
Herring Ave & Casino Pier
Right next to the Boardwalk
Surf fisherman prize Herring Ave for the surf & the Casino Pier is just perfect for the whole family. Stop in Murphy's Hook House for the latest reports from this great spot. Striped Bass, Croakers, Kingfish, Blues & Fluke.

We carry surf poles, sandspikes and fresh & salted clams!
Manasquan Reservoir
Catch Hybrid Striped Bass
Boat Launching & some slips offered
Great spot for your electric motor & boat, and fishing for hybrid striped bass, trout, muskies, largemouth and many other freshwater species.

Hybrid Stripers have the same regulations as the Striped Bass
Lake Shenandoah
Freshwater Fishing
Largemouth Bass, Trout and other Freshwater Gamefish inhabit the clean healthy lake. The park is also the perfect spot to rent or launch a small boat for the lake. There is also a pier, and a brook that runs through the woods.

Check out our selection of Freshwater Baits, lures & tackle.
Nearby Fishing & Boating Opportunities
in Nearby Point Pleasant Beach

in Nearby Point Pleasant Beach

in Nearby Point Pleasant Beach

in Nearby Point Pleasant Beach

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