Go to the Point Pleasant Page Located in Point Pleasant Beach!
Surf Fishing Rods, Reels & Supplies
9 Inlet Drive
Point Pleasant Beach, NJ 08742
(732) 295-9268
ask for Marc
Surf Fishing Headquarters

Email : [email protected]
Website: Point Pleasant Beach

Gladly Accepted
Personal Checks Accepted

"All the information the Fisherman needs"
Photo taken on 5/18/01 Located on the inlet in Point Pleasant Beach, Alex's Inlet Bait & Tackle is the surf fishing authority for the area. Marc is very helpful in supplying you with what you need for any season. He also knows all the good spots so stop in or call for a fishing update.

We participate in a popular Message Board for the Point Pleasant Beach area.
Get the updated local fishing reports
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" Surf Fishing Authority since 1967 "
Hours of Operation
Day Season Open Closed
Mon - Thurs Mar 1st - Dec 31st 5:30 a.m. until 9:00 p.m.
Fri & Sat Mar 1st - Dec 31st 5:00 a.m. until 11:00 p.m.
Winter Jan 1st - Feb 28th Closed
Charter & Party Boat Information
Guide Services Available
Rod & Reel Rentals
Taxidermy Service
Check out our Selection of Bait, Tackle & Accessories

Live Bait
We stock a selection of Live Bait buckets & Aerators to keep'em alive
Sandworms - Bloodworms - Green Crabs - Fiddler Crabs - Clams - Bunker(when available - Live and/or Fresh(for chunks)) - Eels - Herring(when available) - Killies - Live Bait Buckets

Species Blood Worms Sand Worms Live Killies Live Bunker Live Herring Live Eels Green Crabs Fiddler Crabs Live Clams
Frozen Bait Use cut-up Mackerel Strips as an alternate Fluke Bait. Bunker(single) - Mackerel(single) - Spearing - Sandeels(We ALWAYS have them) - Eels - Mullet - Whole Large Squid - Pre-cut Squid - Small Squid - Calamari - Order your Bally-hoo(Rigged & Unrigged) - Clams - Freshwater Bait(Millworms, Night Crawlers, Garden Worms)

Species Frozen Spearing Frozen Sandeels Frozen Bunker Bally-Hoo Frozen Mackerel Frozen Eels Frozen Mullet Large Squid Small Squid Cut Squid Frozen Clams
Chum & Flats
We stock Chum Bags & Weighted Chum Pots
Also specialty knives for cutting frozen bait
Bunker Chum(2 gallon in stock, Call Ahead & Order a 5 gallon) - Call Ahead & Order your Mackerel Chum(4 gallon) - Clam Logs - Call Ahead to order your Flats of Bait(Bunker, Mackerel, Butterfish, Sardines, Squid) - Chum Pots & Chum Bags - Knives for Chunking

Species 2 gal Bunker Chum 5 gal Bunker Chum 4 gal Mackerel Chum Clam Logs Bunker Flat Mackerel Flat Butterfish Flat Sardine Flat Squid Flat
Fishing Tackle
Change your line every season.
Line removal & spooling done on premises.
Best hooks in the business

Hooks(many sizes & styles - Mustad, Gamakatsu, Owner) - Sinkers(many sizes - Bank, Pan & Pyramid) - Line(Mono (Ande, Trilene, Fireline, Stren, Simms, Power Pro), Wire, Dacron) - Line removal & spooling done on premises

Line for today's angler

Packaged Rigs for ALL species - Metal Jigs - Artificial Worms & fish - Tons of Floating & Diving Plugs - Spinners & Spoons - Umbrella Rigs - Spinners, Spoons & Bunker Spoons - Offshore Lures & Tuna Feathers - Saltwater Flys - Flourocarbon Leader Material - Snap & Barrel Swivels - Bucktails - Tackle boxes & storage Solutions

Top names in artificial baits

Rods & Reels We build Custom Rods using the finest materials.
The BEST Rod & Reel repairs, bring in your old rods & reels
Our reels are the best in the world

Penn Conventional Inshore & Offshore Reels - Spinners from Penn, Shimano & Daiwa - Specialty Rod & Reel Combos - Quantum Reels - Finn-Nor Reels - Van Staal Reels - Big Game Combos - Abu Garcia Reels - Child Sized Rods & Reels - The BEST Rod & Reel Repair Service in Jersey(Bring in your broken rods & reels) - Custom Rods - Big Game Rod & Reel Combos - Downrigger & Outrigger clips & line - Surf Poles & Reels - All Types of Rods(Penn, Shakespeare Ugly Stik, Daiwa, Lamiglas, St. Croix, Star) - Outrigger & Downrigger clips, line & weights
Custom Rods and these Great Names

Fishing Accessories
One of the most important aspects of fishing is being prepared!
Knives(many types & styles) - Scales - Scalers - Cutting boards - Buckets - Tape Measures - Stringers - Game Bags - Jetty Cleats - Sandspikes - Landing Nets - Gaffs - Seine Nets - Killie & Eel traps - Maryland Crab Traps - Box Crab Traps & Drop Lines - Ziplock Bags - Flashlights & Necklights

Other Essentials
Everything ELSE you need to enjoy your day.
Bags of Ice - Coolers - Snacks - Sodas - Bottled Water - Sunscreen - Lighters - Disposable Cameras - Film - Magazines - Free Publications - First Aid Kits - Fishing Tee Shirts - Hats - Sweat Shirts - Beach Accessories - Waders - Boots - Rain Gear - Foul Weather Gear - Gloves - Binoculars Batteries

Stop into our store on your way to these nearby locations
Location Description & Directions from the store
Point Pleasant Inlet "The Wall"
Entrance to the Shark River
An excellent spot to setup for Stripers, Blackfish, Blues, Fluke & Flounder, the inlet has proven to be one of the most productive fishing spots in Central New Jersey. Plenty of bottom structure and rocks, holds the fish close to the shoreline.

Across the street from the store! Safe & Convenient Parking.

We stay open until 9 pm on weeknights & 11 pm on weekends!
Point Pleasant Beach Surf & Jetty
The beach has great surf fishing for Fluke, Blues & Stripers. Early morning, Twilight & Late night is best for Stripers. Use whole clams tied on a 2 foot leader & a pyramid sinker during the incoming tide. During the day the beach is populated with swimmers.

Exit the store & continue down Inlet Drive1 block to the beach.

Make it official!! Weigh in your fish at our store.
Point Pleasant Boat Ramp
Easy Access to the Manasquan River & the Atlantic
The boat ramp on the Point Pleasant Canal offers access to the Manasquan River and Atlantic Ocean through the Manasquan Inlet, close to fishing grounds called the "East Lump" & "Klondike" for Bluefish, Blackfish, Black Seabass.

Go south on Route 35 to Route 88 west. First block is Bay Avenue, make a left and go to the end of the street.

Be Prepared, pick up any missing essentials at our store.

Nearby Party Boats
Sailing Everyday
Sailing Everyday
Fisherman Friendly Businesses
We Deliver

Garden State Parkway to Exit 98 onto Route 34 South. Follow to Route 35 South and cross the Manasquan River Bridge. After crossing the bridge, go through first light and make your first left directly after th Dunkin Donuts/Baskin Robbins. (U-turn) After U-turn move into the right lane an dmake your first right. (Look for sign, "To Beach") go across train tracks, pass 7-Eleven and continue through one light. Go over a small bridge and make immediate left into Ken's Landing/Cottage Restaurant parking lot. Please park directly next to boat. If you need assistance there will be deckhands there to show you where to park and help you on the boat.


Garden State Parkway to Exit 90. Follow route 70 North to Route 88 East. Follow 35 North for about 2 miles, train tracks will be next to you on the right side of 35 North. (Look for sign, "To Beach") Bear right onto Broadway, go across train tracks, pass 7-Eleven and continue through one light. Go over a small bridge and make immediate left into Ken's Landing/Cottage Restaurant parking lot. Please park directly next to boat. If you need assistance there will be deckhands there to show you where to park and help you on the boat.

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